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100% White Pages Profile Completeness

Last Updated: Mar 29, 2017 10:18AM CDT
Here is a list of the fields that are currently used to calculate your Profile Score.  All of these fields can be accessed in the Contact Information Comparison page. To access the Contact Information Comparison page, agents will need to click the 'Profile' link in their MyKW homepage. Then click the 'edit' button under the 'My Referral' or 'Whitepages' column.
 
MY REFERRAL PROFILE FIELDS NOTES: What these fields mean WEIGHT
Specialties Specific types of customers or properties that you focus on, such as for sale by owner or real estate owned properties. 5%
Designations Certifications or affiliations with professional real estate organizations you want to highlight on your profile, for example, Realtorâ or ABR (Accredited Buyer Representative). 1%
Slogan Write a tagline that shows off the individuality of your business, for example, “Everything I Touch Turns to Sold!” 1%
City / Service Areas List the geographic areas you serve and ask yourself what keywords a consumer might use in searching for an agent in your area. Include as many spelling variations and abbreviations as possible (e.g., Dallas; Fort Worth; Dallas/Fort Worth; DFW). Include neighborhood names as well, (e.g., Arts District; West End Historic District; Deep Ellum; LoMac; Swiss Avenue). The more specific your keywords, the higher your chances of attracting serious and motivated buyers and sellers who are interested in your areas. 5%
Languages Spoken Select all that apply (hold the CTRL button to select more than one). 1%
Referral Notes Explain why another agent should refer leads to you, noting your referral fee, if applicable. 3%
  TOTAL WEIGHT OF MY REFERRAL PROFILE FIELDS 16%
KW.COM PROFILE FIELDS NOTES WEIGHT
Upload Agent Photo Upload a professional headshot of you or your team to be displayed in your profile. 10%
First Name Enter your name exactly as you want it to appear on your profile. If you prefer to go by a nickname, you would enter that here. 5%
Last Name   5%
Street 1 Enter your address so other agents can contact you with referral opportunities. 5%
City   5%
State / Province   5%
Zipcode / Postal Code   5%
Business Phone The primary phone number at which you’d like to receive business calls, whether it’s at your Market Center, home office, or your mobile phone. 5%
Mobile Phone Even if this is the same as your Business Phone, enter your mobile phone number to reach a profile score of 100%. 5%
Mobile Carrier Complete these fields to receive text messages regarding your listings from the mobile KW.com website. This will require you to validate your mobile phone number via text message from kwleads@kw.com. 5%
Country Required so you can be found through the online search features. 2%
Biography Provide a little bit of personal information about your unique value proposition for inclusion in your KW.com agent profile. 5%
Display URL for KW.com: www.kw.com/agent/ This is a custom URL that points directly to your KW.com agent profile page.  You can add any available name in the open field. 5%
Facebook URL This field will only require the end of your Facebook URL. For example, if your Facebook URL is http://facebook.com/AnnieAgent, all you need to enter is “AnnieAgent”. 3%
Twitter Handle Similar to the Facebook field, if your twitter URL is http://twitter.com/anniegaent, you will only need to enter “annieagent” into the field. 1%
Blog URL This field requires you to enter the entire URL. For example, http://blog.kw.com. 3%
E-mail Completing this field will activate the email link in your Referral Profile so that other agents can reach you. 10%
  TOTAL WEIGHT OF KW.COM (WHITE PAGES) PROFILE FIELDS     84%
  TOTAL WEIGHT OF ALL PROFILE FIELDS    100%


You can also view or utilize the workshop at the link below to help get your profile to 100%.

http://www.kwconnect.com/details/kw-white-pages-profile-workshop

You can also view the KWConnect video about completing your white pages profile by clicking here.

If you are not at 100% after following the list above, please email KW Support at support@kw.com or call us at (512) 306-7191 and we will be happy to assist.

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