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How does KW.com determine the market center for displaying consumer property search results?

Last Updated: Mar 29, 2017 10:55AM CDT
  • For leads that come in via KW.com – visitor searches are routed to the appropriate market center's website to search for properties. ***
 
  • Inquiries on Keller Williams listings generated from individual market center websites are routed to the Keller Williams listing agent (even if that agent is not with the market center that generated the lead). For routing inquiries on listings that are not KW listings, individual market centers will determine their own method for routing inquiries.
 
  • All visitor inquiries made from agents' eAgentC websites are routed to the agent who owns the website.

*** More specifically how does KW.com select the market center?

If a consumer on KW.com searches for a property based on postal code:

KW.com checks for any market center with that service postal code (which is dictated by market center franchise agreements and specified as the "Service Zipcodes" in the White Pages). If there is an exact match, the consumer is routed to the market center page with search results (or properties page in non-WolfNet markets.)

If more than one market center matches the postal code:
 
  1. KW.com performs a statistically random selection when there are one to five eligible market centers.
  2. For six or more market centers, KW.com presents a Google map to the consumer to allow them to select the office location best suited to meet their needs.

If no MCs are found, KW.com searches over a 10 mile radius from the postal code, and routes according to 1 and 2 above.


If no MCs are found, KW.com searches over a 20 mile radius from the postal code, and routes according to 1 and 2 above.


If there are still no market centers found, KW.com expands the search to 50 miles, and routes according to 1 and 2 above.


If there are no matches, KW.com presents a broad Google map for the consumer to choose another area.


If a consumer on KW.com searches for a property based on city and state:


If the city/state matches a current KW Metropolitan Area, KW.com presents a Google map to the consumer to allow them to select the office location best suited to meet their needs.


If the city/state does not match a current KW Metropolitan Area, KW.com looks for an exact city/state match with a market center (based on market center profiles in the White Pages).


If just one market center profile matches the city/state specified, KW.com routes the search to this market center.

If more than one market center matches the city/state:
 
  1. KW.com performs a statistically random selection when there are one to five eligible market centers
  2. For six or more market centers, KW.com presents a Google map to the consumer to allow them to select the office location best suited to meet their needs

If no MCs are found, KW.com searches over a 10 mile radius, and routes according to 1 and 2 above.


If no MCs are found, KW.com searches over a 20 mile radius, and routes according to 1 and 2 above.


If there are still no market centers found, KW.com expands the search to 50 miles, and routes according to 1 and 2 above.


If there are no matches, KW.com presents a broad Google map for the consumer to choose another area.

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