Microsites are websites created by KWRI for Associate lead capture purposes. These sites allow Associates to capture leads from a source other than their Agent Template site.
A Microsite allows Associates to establish a lead capturing tool online quickly and easily while "masking" their identity to the outside world. The Microsite uses the following four pages to capture the consumer's attention:
Find your Realtor® now!
Determine your home's value
Search for a house today!
Get pre-approved - it's easy!
When a consumer selects any of these pages, they are directed to a form to fill in their information. That data is captured in an email and sent directly to the Associate.
The form data will be sent to the Associate via Top Producer for those Associates participating in the KW ProManage program, or directly to the Associate's email account (this is the same email account where contact form information from your Associate template site is sent.)
Once an Associate configures their Microsite with a unique site name and enters their search link, their Microsite is posted out on the internet ready for the consumer to view!
12th of February, 2010