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Zillow and Trulia treatment for KWLS listings

Last Updated: Jan 05, 2018 02:36PM CST
Keller Williams has an agreement with the Zillow Group which dictates how agent listings are displayed on Zillow and Trulia. Keller Williams has set up a direct feed with Zillow and Trulia which allows all active and accepted listings to syndicate to Zillow and Trulia. In order to receive this treatment, your listings must be in the KWLS.

Normally, listings on Zillow and Trulia will include the “Buyers Agent List” or BAL. These are premier agents who have purchased zip codes from Zillow Group to capture buyer leads and their phone numbers will be displayed. Depending on the original source, the BAL may or may not include the listing agent. If the listing agent is included, their phone number is not displayed.

Typically, a listing on these sites will look like this:





Keller Williams negotiated a deal with Zillow so that only the listing agent will appear on the listing page. This means that KW agents are the only agents showing up for their listings on Zillow and Trulia.

Here is an example of what a KW agent's listing looks like on Zillow and Trulia.





The deal between Keller Williams and Zillow automatically sets up KW agents with basic Zillow and Trulia accounts. Agents can log into their accounts to manage their agent photo and view the listings they have displayed on Zillow at a given time. In order for these accounts to sync with the KWLS, agents must ensure that the same email address used in the agent's White Pages account is also used in their Trulia and Zillow profiles.

It is true that the KW agent is the only agent displayed on a listing page. However, there is still an area right below the agent photo that will allow users to contact "premier agents."

For most KW agents, their agent photo and contact information will show above a "contact a premier agent" box. Users can choose to contact the KW agent or fill out the premier agent lead capture to be randomly distributed to one of Zillow's premier agents.

For KW agents who are also premier agents, the treatment will reflect the current premier agent treatment.

If you are a KW agent and you have a listing coming from the KWLS to Zillow and Trulia but are not seeing the above treatment, then you can contact Zillow at or Trulia at to have them apply the KWLS treatment. You can also reach out to KW Support at or call 512-306-7191 Monday - Friday,  7:00 am to noon and 1:00  to 6:00 pm CT and they will also be able to assist in getting the KWLS treatment for your listings.

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