Clear Cooperation says that you have to submit homes to MLS within one business day; not from the time you list it but from the time you begin publicly marketing a property. Public marketing does NOT include proliferating it in your brokerage or any buyers you or agents in your brokerage might know. What it does involve is putting it on the internet, putting a sign in the yard, through flyers, etc. If you start public marketing on a Friday, you need to enter into MLS by the end of the day, on Monday (one business day later). The 72SOLD marketing program recommends, but does not require that if you have a buyer yourself that you call them and use the “not yet in MLS” to try to sell the property. Clear cooperation allows this. When you call buyers who might be buyers for the property, this is specifically excluded from clear cooperation. You can choose to do this or not; it is not a requirement in the 72SOLD marketing program. The program is about leveraging psychology and getting buyers into a frame of mind where they are more likely to make offers, and more likely to make higher offers. The bottom line - follow all local and state rules pertaining to your real estate transactions, including marketing of the property.
What if I’m not allowed to market the listing according to the 72SOLD marketing guidelines, because of my MLS Clear Cooperation rules?
Comments
1 comment
Here in Mississippi, our MLS Rules & Regs stipulate in Section 1 that listings "shall be filed with the mls within 72 hours after all necessary signatures of seller(s) have been obtained and/or within 24 hours of public advertising and be available immediately for scheduled showing". In Section 1.01 it uses the "within one business day" verbiage re: public marketing. As those are two very different things, agents need be mindful and careful to comply so as not to be in violation. The only alternative to public MLS dissemination is "office exclusive" with which the 72-hour deadline still applies. Sharing so that agents understand how important their own due diligence is.
Please sign in to leave a comment.