Welcome to the new paid ads experience! When creating this type of ad, you will be starting a TikTok video ad, with a focus on lead capture. These ads should be generally shorter than on other platforms, as a best practice, and the video must have sound. If it doesn't have sound, it will not get approved.
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There is no account connection or TikTok account necessary to launch TikTok Ads. The ads use a global KW ad account to power the ads, but will drive lead all traffic to the website or landing page of your choice. The daily minimum spend for TikTok ads is $26.67 per day, so plan your ad duration and budget accordingly. |
You have the ability to set lead settings for captured leads, including auto-tagging, auto-assigning to SmartPlans and/or the ability to auto-assign the lead to a lead route (if you are using a team account to run the ad), once the lead pulls into Command.
To create the TikTok Ad Campaign:
Access
1. Log in to https://agent.kw.com with your KW login credentials.
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Teams (Enhanced/Unlimited Only) If you are on a team, have either Enhanced or Unlimited permissions, and want to run the ad in your Team Command Account, click your name, at the top right of the page, and ensure that your team is selected, not your personal account. |
2. Click the Campaigns icon, , on the left sidebar.
3. From the Campaigns Dashboard, click Paid Ad Quick Start, in the Get Started Links section.
4. Select the ad type labeled TikTok / Non-Listing / Video Upload / Includes TikTok Lead Form.
Ad Details
1. In the Targeting section, use the drop-down to select the US State or Canadian Province you want to target with the ad.
2. In the Text section, enter the text you want on the ad.
- There is a character limit of 100 for this field.
3. In the Text section, in the Video field, click Select From Media Library to upload/select the video you want to use for this ad:
- On the Media Assets tab, you will find videos you have uploaded to ads in the past, as well as Neighborhood SmartVideos from the Designs Applet, in Command. Use the "Corporate" Filter to narrow the list to Command videos.
- Click the Add New Media tab to upload a custom video from your device.
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The recommended size for these TikTok videos is 540*960px, 640*640px, or 960*540px. Videos outside of these specs will be automatically re-sized to best-fit.
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4. In the TikTok Profile section, we need to customize how your business profile appears in your TikTok ad. First, enter the Profile Name you want to display on the ad.
5. In the TikTok Profile section, we need to customize how your business profile picture appears in your TikTok ad. You can either leave the default in place, you choose Custom. From there, you will be able to upload/select the profile picture you want to use for the ad.
- By default, the Market Center / Brokerage Logo from your KW Marketing Profile will pull in as the profile image.
6. In the Post Lead Submission Destination section, choose where you want to send the lead, once they've filled out the TikTok Lead Form:
- Enter URL - you can enter any web address here, including your KW Agent Site, a listing details page from your website, or any 3rd party page you want to link here.
- Landing Page - use the drop-down to select a landing page you have created within Command.
7. In the Lead Settings section, choose what you want to happen with leads when they are captured in Command:
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Lead Routes (Teams Only) - if you are running the ad in your Team Command Account, select if you want to add captured leads directly to a lead route you have already created.
- Leads will come in from the ad with the "TikTok Ad Lead" lead source, you will only be able to choose from lead routes that include that specific lead source.
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Tags - choose whether you want to add a tag, or multiple tags, when the lead is captured in Command.
- You have the ability to create new tags here, if needed. Just type the new tag exactly as you want it displayed, then choose + Create As New Tag, at the bottom of the drop-down.
- SmartPlans - choose whether you want to add the lead directly onto a SmartPlan, or multiple SmartPlans, once the lead is captured in Command.
8. Click Proceed to Last Step, at the bottom right of the page.
Finalize & Publish
1. In the Duration section, use the Start Date and End Date calendar widgets to select the timeframe of the ad.
- You have the ability to create and publish the ad on the same day, you no longer have to wait until the next day for the ad to start running.
- The ad will need to be approved by TikTok, so it can take anywhere from an hour to 24 hours for the ad to publish.
2. In the Budget section, enter the budget you want to spend on this ad campaign.
- The budget is based on $USD currency.
- You can either type the total amount, or use the budget slider to set the total budget.
3. In the Billing section, select the credit card you want to use for this ad.
- You have the option of clicking Add Different Card, and adding a brand new card here. This will also add the new card to your Billing Details, for future use.
- If you have a promo code, click the Edit Icon,
, to the right of where it says "Enter Promotional Code," and then you can enter the promo code.
4. At the top right of the page, in the Order Summary section, you have the ability to click the Edit Icon, , and rename the ad. Once you are ready, click Purchase Now, below the Billing Section.