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Create an Offer in an Opportunity

Paul Polansky
Updated
 

When you create your first offer for an Opportunity, the system will automatically move your Opportunity to the Active Phase (in the first stage). Once you accept the offer, it will automatically move your Opportunity to the Under Contract Phase (in the first stage).

  

Within Opportunities, Keller Williams has created an entire offer management system. When you enter offers into the system, you will not only be able to create offer comparisons that you can share with your clients, but we will also be able to use that data to help improve your future offers, through reports and insights.

In addition, you will attach Commission Requests to accepted offers, where you will detail the commission disbursement for a transaction and submit to your Market Center.

To create an offer in an Opportunity:

Access

1. Log into https://agent.kw.com with your Keller Williams login credentials.


2. Click the Opportunities icon, opportunities_icon.png​, on the left sidebar.


3. Click on the Phase, where your Opportunity is located, then click on the Opportunity Title.

  • If this is a team Opportunity, make sure you select the team pipeline and find the team Opportunity to create the offer for.
new opps select phase and opp title.png


4. Click the Offers & Commissions tab, at the top of the Details page.

new opps offers and commissions tab.png


5. On the right side of the page, click Add New Offer.

new opps offer add new.png

 

Property Details

1. Enter the Offer Name. This is internal to this Opportunity and is mainly used to distinguish this offer from any counteroffers.

new opps offer offer name.png


2. Next, select/create/enter the listing associated with this offer.

  • For Listing Opportunities, you must use the Select from KWLS option and select the listing. The listing must be in the MLS and feed to Command, or you must create the listing in Command (there is a new seamless workflow for this).
  • For Buyer Opportunities, you can click Select from KWLS, use the All Listings filter, and select the listing.
    • You also have the ability to start manually typing the address and select from the results drop-down.
new opps offers new add listing.gif


3. Use the Property Type drop-down to select Residential, Commercial, or Land. Next, select a Classification (these are unique to each Property Type), and enter the Unit of Measurement (these are unique to each Property Type) for the property:

  • Residential - uses Units as the Unit of Measurement
  • Commercial - uses Total Square Footage as the Unit of Measurement
  • Land - uses Total Acreage as the Unit of Measurement
new opps offers new property type.gif


Seller & Buyer Info

1. Whether this is a Buyer or Listing Opportunity, you will see your side auto-populate with information from the Opportunity. Complete the information for the other side of the deal, and add any Co-Seller/Buyer information needed.

new opps offer buyer seller info.png
 

For Team Opportunities, you will also need to ensure the correct primary agent is selected in the Seller's/Buyer's Agent Representative drop-down. In the drop-down list, you will see a list of team members who have been added to the Opportunity to be able to select.

  • You are just selecting the Primary agent here, you will be able to add multiple team members to the actual Commission Request to distribute units and Commission.

opps new offers create select agent.png

  

 

Terms & Dates

1. In the Terms & Dates section, enter the total Sales Price, then enter the Cash amount. The Finance Amount field will populate based on those entries.

opps new offers create price.png


2. Enter the Earnest Amount, if applicable. You can either enter a flat amount or percentage amount, and the other field will reflect the change. If you enter an Earnest Amount, it will unlock the Escrow Status drop-down, where you can designate whether Escrow is being held by the MC or not.

  • The numbers you enter here don't pull over to the Commission Request, and are just a reference for the Market Center. Consult with your MCA on how to use these fields with your local conditions, these can be used with a lot of flexibility to denote either Escrow or Earnest money.
  • If your Market Center doesn't use Escrow or Earnest money, you can skip this section.
opps new offers create earnest.png


3. Use the calendar widgets to select the Contract Date (Optional) and Closing Date (Required).

  • The Contract Date must be the present day or in the past.
new opps offers new contract and closing date.gif


Contingencies/Conditions

1. If there are any Contingencies/Conditions that specifies a specific action that needs to be completed so that the contract can be completed, you can enter that here. Click + Add Contingency, click in the Contingency field to select the situation this transaction is in, then enter a Due Date and Completed Date.

  • The data fields are optional, depending on the situation. Leadership, in CommandMC, will be able to add a completed date later, if needed.
opps new create new contigencies.gif


2. Once you add a Contingency, you can remove it, or add new ones.

opps new create new add remove contingency.png

 

Comments & Create

1. Before you create the offer, you have an opportunity to add any comments needed. This is where you can add details there aren't fields for, or just add notes you want your client to see if you share the offer.

new opps offer new comment.png


2. Once you are ready, you have two options:

  • Create Offer - this will create the offer, but you will still need to accept the offer before you can create and submit a Commission Request. This allows you to add multiple offers, share them with your client, and then accept the one your client wants.
  • Create & Accept Offer - this creates the offer and accepts it, where you could go straight to creating and submitting a Commission Request.
new opps offer new create or accept.png

 

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