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What are the standard color codes for KW red and the KW color palette?

Paul Polansky
Updated

Color Palette:

                          KW Standard Colors:

The primary colors for the
Keller Williams visual identity
system are KW Red (Pantone®
200) and KW Main Gray
(Pantone® 424). Equivalent
color formulas for four-color
process printing and digital
media are provided here.

 

Pantone 200® or CMYK are to
be used on print applications,
while RGB/HEX are to be used
for digital/screen applications.

 
  KW® Red:
Pantone: 200
CMYK: 0 100 66 13
RGB: 206 1 31
HEX: #CE011F		 marketing_color_kw_red.png
  KW® Main Gray:
Pantone: 424
CMYK: 0 0 0 60
RGB: 130 130 130
HEX: #828282		 marketing_color_main_gray.png
  Light Gray:
CMYK: 0 0 0 25
RGB: 204 204 204
HEX: #CCCCCC		 marketing_color_light_gray.png
  Medium Gray:
CMYK: 0 0 0 85
RGB: 77 77 77
HEX: #4D4D4D		 marketing_color_medium_gray.png
 

Black:
CMYK: 40 20 20 100
RGB: 0 0 0
HEX: #000000

 marketing_color_black.png

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