What are the standard color codes for KW red and the KW color palette? – KW Answers

Color Palette:

KW Standard Colors:

The primary colors for the
Keller Williams visual identity
system are KW Red (Pantone®
200) and KW Main Gray
(Pantone® 424). Equivalent
color formulas for four-color
process printing and digital
media are provided here.

Pantone 200® or CMYK are to
be used on print applications,
while RGB/HEX are to be used
for digital/screen applications.

	KW® Red: Pantone: 200 CMYK: 0 100 66 13 RGB: 206 1 31 HEX: #CE011F
	KW® Main Gray: Pantone: 424 CMYK: 0 0 0 60 RGB: 130 130 130 HEX: #828282
	Light Gray: CMYK: 0 0 0 25 RGB: 204 204 204 HEX: #CCCCCC
	Medium Gray: CMYK: 0 0 0 85 RGB: 77 77 77 HEX: #4D4D4D
	Black: CMYK: 40 20 20 100 RGB: 0 0 0 HEX: #000000

Articles in this section

Color Palette:

KW Standard Colors:

Related articles