Before you configure your Instagram social ad campaign, you need to have completed the "Create New Campaign" page and selected Instagram as an ad channel. Click here to learn how to complete the "Create New Campaign" page.
Lead Accelerator is connected to KWLS. You can search your listings and select the one you want to feature.
1. Click Search Listings.
2. Search for the property you want to feature. You can use the the search tools such as the address search and filters at the top right of the search page to narrow your results.
3. Click Select once you found your desired property, and it will display as your "Chosen Property".
If you need to change the property after you selected it, click Change Property from the Chosen Property section.
The "Scheduling" dates you entered on the "Create Marketing Campaign" page automatically carry over. Confirm or update the dates.
The "Budget and Allocation" amounts you entered on the "Create Marketing Campaign" page automatically carry over. If you selected more than one marketing channel, the allocation amounts are divided equally, however, you can adjust these amounts.
The "Estimate Reach" gives a rough calculation of how many people your Campaign Ad can potentially reach. The numbers that are shown are based on your past campaign performance, but it does not guarantee results. If the Scheduling or Budget are changed that will also impact the Estimate Reach.
Edit Channel, Business Page, Ad Type, Ad Content, and Ad Targeting
The marketing channel you selected on the "Create Marketing Campaign" page automatically carries over. You can add more social media ad channels when you click Edit Channels. You can access the fields for the additional ad channels when you click on the separate tab(s).
Select Business Page
If you are connecting Instagram through Lead Accelerator, select your Facebook Business Page from the "Select Facebook Page" dropdown list(s). If you selected both Facebook and Instagram channels, click on each respective tab to select your Facebook Business Page.
|Establish a Facebook Business Page before you connect to Facebook or Instagram through Lead Accelerator.||
Instagram gives you the option of an Ad Type: Instagram Ad or Instagram Story. To learn more about these Instagram ad types, click here.
Images from your property listing will automatically display. Click on the ones you want to use in your ad. You can also upload your own images from your computer files and/or your Designs by Sketch House "Content Library". Up to 6 images can display on your digital ad.
|For Instagram, only upload these image types: jpg, jpeg, or png. For the best image quality, the recommended image resolution is 600 x 600 for a square or 600 x 315 for a landscape image.|
In the future, you can upload videos through KW Video.
You can select who you want to target with Instagram through Advance Targeting. Once you enable the Advance Targeting option you can select the location and radius of the location you would like the ad to target
Select the "Location", and "Radius" of your target audience. You can also target by interests as well.
The location will be automatically based on the KWLS property address, but you can adjust this through the "Location" and "Radius" fields.
Preview Your Ad
A preview of your final ad will display in the top right. Preview your ad for accuracy before you save it.
If you added more than one social media channel, be sure to click on each tab to preview each ad for accuracy.
Save as Draft/Save and Activate
Once you have completed and reviewed your ad, either click Save as Draft or Save and Activate.
Once you save your ad, you can view it on the "My Marketing Campaigns" page. Both Draft and Active campaigns will display on the "All Campaigns" list.