Before you configure your Google Adwords social ad campaign, you need to have completed the "Create New Campaign" page and selected Google Adwords as an ad channel. Click here to learn how to complete the "Create New Campaign" page.
Lead Accelerator is connected to KWLS. You can search your listings and select the one you want to feature.
1. Click Search Listings.
2. Search for the property you want to feature. You can use the the search tools such as the address search and filters at the top right of the search page to narrow your results.
3. Click Select once you found your desired property, and it will display as your "Chosen Property".
If you need to change the property after you selected it, click Change Property from the Chosen Property section.
The "Scheduling" dates you entered on the "Create Marketing Campaign" page automatically carry over. Confirm or update the dates.
Budget and Allocation
The "Budget and Allocation" amounts you entered on the "Create Marketing Campaign" page automatically carry over. If you selected more than one marketing channel, the allocation amounts are divided equally, however, you can adjust these amounts.
Edit Channel, Business Page, Ad Content, and Ad Targeting
The marketing channel you selected on the "Create Marketing Campaign" page automatically carries over. You can add more social media ad channels when you click Edit Channels. You can access the fields for the additional ad channels when you click on the separate tab(s).
Enter information in the following "Ad Content" fields to create your ad. As you enter the information in the fields, you can view the "Google Adwords Preview" located to the right of the "Ad Content" section. The preview is how your ad will look.
Headline 1 and Headline 2 will display at the top of your ad. Completing both are not required, but they can expand your options to provide more information about what you are advertising.
Display Path 1 and Display Path 2 are used if the URL you want to appear in your ad has sections between forward slash-marks. For example, "admin/content/moveindreamhome.com". If your URL does not have sections, skip to the Final URL field.
Final URL is the entire URL for the link you want to appear in your ad.
Add a description that highlights what is different about what you are advertising. The maximum is 80 characters
Add add up to 10 keywords that will increase search optimization for your ad.
You can select targeting parameters to hone in on your ideal audience.
Google AdWords includes the following fields:
- Location: This is based on your listing location, but can be adjusted.
- Gender: Target a specific gender or select "Any Gender".
- Age: Select an age range or many age ranges from the drop down list.
Ad Placement type determines where customers will see your ads.
Select one of the following from Ad Placement:
- "Search Network" - Google search results and search partner sites.
- "Display Network" - Google search results, search partner sites, and Google Display Network sites and video.
- "Both" - This will include both of ad placement types.
Preview Your Ad
A preview of your final ad will display in the top right. Preview your ad for accuracy before you save it.
If you added more than one social media channel, be sure to click on each tab to preview each ad for accuracy.
Save as Draft/Save and Activate
Once you have completed and reviewed your ad, either click Save as Draft or Save and Activate.
Once you save your ad, you can view it on the "My Marketing Campaigns" page. Both "Draft Campaigns" and "Active Campaigns" will display on the "All Campaigns" list.