The information you add to your Market Center Profile will feed to the new KW.com, and will populate your new Market Center Website, powered by Keller Cloud. It not only includes basic info, but also includes areas to build pages for your MC Site, a place to choose neighborhoods your Market Center wants to highlight, a field to designate your Market Center's lead capture email, and you are able to customize the URL for your Market Center websites. You also have the ability to complete separate profiles for your Business Centers, which will create separate Business Center websites.
To learn how to complete your Market Center Site Profile and create your Market Center website, follow the steps below:
1. Log in to https://agent.kw.com with your KW login credentials.
2. At the top of the page, click Command MC.
3. Click the Sites icon, , on the left sidebar.
4. Click either Market Center or Business Center, at the top of the page.
5. Choose Your Market Center from the drop-down provided.
6. If you chose Business Center, you will need to select your Business Center from the second drop-down that appears.
At the top of the profile, you will see a toggle button labeled Use my information to brand my market center site. Switch this toggle button to off, if you ever notice that your site is not compliant and you need to pivot quickly.
Market Center Profile General Information
Website Country - select either the USA or Canada
Doing Business in - once you select the country, use this drop-down to select any states or provinces/territories your Market Center does business in.
Market Center Phone Number - this phone number will auto-populate from your Market Center White Pages profile, but you have the ability to edit this.
Market Center Fax Number - this number will not auto-populate, but you can add your Market Center's fax number here.
GA Tracking ID - enter your Google Analytics tracking ID here. This will send analytics, from your new Market Center website, to your Google Analytics account.
GA Webmaster Account ID - enter your Google Webmaster account ID here. This will send analytics, from your new Market Center website, to your Google Webmaster account.
SEO Description - enter the SEO description, for your Market Center Website, that will display when someone is looking at search results.
SEO Keywords - enter keywords that will make it easy for consumers to find your Market Center website, when searching online.
Alternate Website - if your Market Center has a third party website, add the web address of that site in this field. Ensure that you include https:// when you add the address. This will not affect your Command Market Center website, but will link this third party website to your Market Center's public profile, on the new KW.com office search.
Use the toggle buttons to display/hide the NAR and Equal Housing Opportunity logos. In addition, you can click the Upload DBA Logo button to add your DBA logo to your Market Center website.
Once you add a logo, you can click the edit icon, , to replace it with a different logo, and click Upload Another DBA Logo, to add secondary logos.
(this section does not apply to a Business Center profile)
In this section, you will see a list of all of the Team Leaders associated with your Market Center. Check or uncheck the box, next to each of the Team Leaders, to display/hide their name from the footer of the Market Center website.
Homepage Hero Image
Click Upload to start uploading hero images for the home page of your Market Center website. Click here to learn how to create a hero image in Designs.
- Image types supported: .jpg .png
- Recommended size: 1200 x 1200 pixels
- You can upload up to 6 Images
Header Text - enter the header text for your new Market Center website. This will appear over the hero image, on the homepage.
Subheader Text - enter the subheader text for your new Market Center website. This will appear right under the header text.
Search Header Text - enter the search header text for your new Market Center website. This will appear right above the search bar, on the home page.
About the Market Center Header
Header Text - enter the header text for the About section of your Market Center website.
Body Text - enter the body text for the About section of your Market Center website.
Photo - click Upload to add a photo in the About section.
Photo Hyperlink - if you added a photo to this section, you can add a link to any page or site to that photo. Ensure that you type https:// when you enter this link.
About the Area
Header Text - enter header text for the About the Area section of your Market Center website.
First Body Text - add the first body of text for the About the Area section of your Market Center website.
Second Body Text - add the second body of text for the About the Area section of your Market Center website.
Page Legal Disclaimer
Legal Disclaimer - add a custom legal disclaimer to the bottom of your Market Center website.
Page Legal Foot Link(s)
Link Title - add a legal footer hyperlink(s) for Compliance at the bottom of your Market Center website.
URL - add the URL for the hyperlink to this field.
Use the Enable neighborhoods on page toggle button to enable/disable neighborhoods on your Market Center Website.
Use the search to find and select up to 12 neighborhoods to showcase on your Market Center website. If you don't know the exact names of the neighborhoods, search by Zip Code and select from the list.
Lead Routing Email - enter the email address you want leads, captured from the Market Center website and profile, sent to. You can then distribute those leads to your agents.
Click Save, at the bottom of the page, when ready.