Market Center and MLS attribution are required for all listings on KW.com, the KW App, and your Agent Site in order to remain compliant. This is very important because non-compliance may result in fines or other penalties from local real estate authorities.
Map View and Search
When a user is using the map to view and search for listings there will be a Market Center name that is displayed on the screen.
|On the map search, the Market Center Name pulls from the DBA Name field, in the Market Center White Pages profile via Command MC.|
There are a two considerations that effect which Market Center name is shown:
- Which MLS in the immediate area has the highest number of listings in view on the map?
- Based on that answer, which Market Center within that MLS is closest to the area in view on the map?
If a user changes their map view, the name of the Market Center will change (or not change) based on the previously mentioned considerations.
On listing pages, the "Local Realty Service Provided By" Market Center Name pulls from the DBA Name field, in the Market Center White Pages profile. The "Listing Courtesy of" information pulls from the MLS data sent through the data feed.
If a listing does not belong to a KW Market Center the listing page will show the closest Market Center to the listing address, as long as that Market Center is a member of the same MLS that the listing is associated with.
At the top of listing pages, you will see two instances of brokerage attribution. The first is labeled as "Local Realty Service Provided By," and follows the same rules as the search pages section above, but focuses on where the listing is centered on the map. The second is labeled as "Listing Courtesy of" which pulls brokerage and agent information from the MLS listing data sent to Keller Cloud.
The bottom of the listing page is where you find the MLS attribution information, which pulls from the MLS listing data sent to Keller Cloud.