MLS attribution are required for all listings on KW.com, the KW App, and your Agent Site in order to remain compliant. This is very important because non-compliance may result in fines or other penalties from local real estate authorities.
In addition, when someone is searching the map on any of these platforms, there will be Market Center attribution based on where they are at on the map.
Map View and Search
When a user is using the map to view and search for listings there will be a Market Center name that is displayed on the screen.
| On the map search, the Market Center Name pulls from the DBA Name field, in the Market Center White Pages profile via CommandMC. |
There are a two considerations that effect which Market Center name is shown:
- Which MLS in the immediate area has the highest number of listings in view on the map?
- Based on that answer, which Market Center within that MLS is closest to the area in view on the map?
If a user changes their map view/location, the name of the Market Center will change (or not change) based on the previously mentioned considerations:
Listing Pages
At the top of listing pages, you will see listing agent/brokerage attribution, pulling from the MLS feed:
The bottom of the listing page is where you find the MLS attribution information, which pulls from the MLS listing data sent to Keller Cloud: