Set Up for Success Before Launching a Facebook Ad Campaign

1. In order to run ads, you must have two-step verification set up for your personal Facebook account. If you don't, you will not be able to run ads. 

• • Click here to learn how to set up two-factor authentication for your Facebook account.
    
    
    • • Once on this page, click "How two-factor authentication works on Facebook" to see the steps to turn this on.

2. Every Facebook Ad Campaign that you launch in Command must be tied to a Facebook Business Page. Every Business Page is linked to a personal Facebook account, so be sure that you are logged in to the correct personal Facebook account when setting this up.

• Learn how to create a Facebook Business Page.

3. On your Facebook Business Page, you must have an Admin Role in order to connect that Page to a Facebook ad in Command. If you created the Facebook Page, you are automatically an Admin, but even if you didn't, you can still be made an Admin manually.

• Click here to learn how to add additional people and manage roles for a Facebook Business Page.

4. Next, ensure that your Facebook Page is connected to a Meta Business Suite Account, and that you have Full Control in that account as well. When you create the Page, you can also create your Business Suite Account automatically during setup, but even if you don't, you can easily create the account later.

• Click here to access Business Suite Account Settings (be sure you are logged in first). If you see a settings dashboard appear, a Business Suite Account has already been created.
  
  
  • • If you see an informational page instead, click here to learn how to create the account.
      
      
• If needed, click here to learn how to invite additional people, manage roles, and add additional Facebook Business Pages to your Business Manager account. (For someone to run an ad through the connected Facebook Page in Command, they will also need to be added with Full Control in the permission settings).

5. While logged in to the account, ensure you have read and accepted Facebook's Lead Ad Terms.

• Click here to view the terms. At the top of the page, you will see if you have already accepted. If not, please read and accept the terms. 

6. Once you set everything up on Facebook's end, you can now go to Command and connect the same personal Facebook account that your Business Page is tied to.

• Click here for steps to connect your Facebook account in Command.

7. Next, you will need to complete your Command Marketing Profile. This is the profile that feeds all of the information displayed to consumers through the app, sites, and marketing. Be sure to fill out each field correctly for the right information to display. 

• Click here to learn how to complete your Command Marketing Profile.

8. Finally, before you can launch a Facebook Ad Campaign, you put a credit card on file in Campaigns. You can add multiple cards on file and then decide which to use for each campaign.

• Click here to learn how to add a credit card to use for Paid Ads in Command.