The new Command Email Editor makes it easy to create professional email designs for email campaigns and SmartPlans. Use the resource below to learn more about this editor and how to use the various Content & Layout Blocks:

Overview

	Email Design Title - add or edit the title of the email template here, as soon as you click out of this field, it will be saved.
	Email Design Preview Optimization - click on each of these three icons to see how your email will look on various types of devices. Make adjustments to each optimization to ensure your email will look good, not matter how they view it. -  Desktop -  Tablet -  Phone
	Editing Options - these options will help you as you edit specific pieces of content: -  View Components, which will put a light, dotted line around each Layout Block, within the Design Editor. -  Preview, which will open a new window, with all components showing as they will in the actual email. -  Undo the last action. -  Redo the last action you used the Undo function for.
	Preview Options - Click the Options drop-down to either view an in-tool preview, or send an actual test email. Either option will let you see the email with all of the agent merge tags filled with the information from your KW Marketing Profile.
	Save and Exit Options - Click Save to save and continue working on the template, click Save and Exit to save and leave the editor, or click the X for the option to exit without saving.
	Blocks/Background - switch between editing the layout and content of the email, or editing the background (background color, body width, etc.). Click here to get more info on configuring the background.
	Layout Blocks - these are the building blocks of your email design. These segment the design in various ways, which you can then fill in with different types of content (Images, text, video, etc.). Click here to get more info on using Layout Blocks.
	Content Blocks - these are what you fill your Layout Blocks with. If you want to add content to your email design, simply drag the specific Content Block to the section where you want it and configure the content. Click here to get more info on adding and configuring content in your email design.

Background

1. Click the Background toggle to access:

2. Next, you can change the overall Body Width of the email, and the outside border Container Padding (how much space between the outside border and content).

• The recommended email width is at least 600px.
• With Body Width, you will see an option to use a percentage instead of PX (Pixels), it is not recommended to use the percentage. If you do, make sure you use the preview and ensure everything looks correct.

3. Finally, you can choose if you want a solid Background Color, or Background Image: (careful with this, text you add to the email will overlay on top of this background. If it's too dark or 

• Background Color - use the Background Color box to use the color scale functionality (or the Hex Color box to enter the Hex color value) to choose the exact color you want for your background (you'll be able to choose text colors later to contrast with what you choose here). 
• Background Image - choose Image, then click Replace (below the image placeholder), and you'll see 3 options:
  • My Images - this will show all of the images you have added previously in the Command Email Editor, in the past. Click an image and you will see it populate in the email.
  • Listing Images - this will pull up a listing search to pull listing images from. Not recommended for the background.
  • Add Images - drag and drop an image file or click to browse your computer for the image you want to add. An thumbnail of the image will appear at the bottom of the pop-up, click the thumbnail, then click Replace.

Layout Blocks

1. In the Layout section, you will see all of the possible layout options. This creates segmented space, like building blocks for your email. You will be able to fill in these Layout Blocks with content, in the next section. Drag the Layout Block you want to add to the area of the email you want it. 

• The Divider option doesn't create space for content, but is a straight line you can use to visually separate Layout Blocks.

2. If you click inside of a Layout Block, you will see options on the right side of the page to control the specifics around the background within that Layout Block. This includes Background Color and Border Settings (width and color of the border).

• The Divider has it's own settings, which includes Height (how thick you want the line to be), Width of the divider line, Line Color, Container Padding (how much space around the line, which separates it from the content around it), and it's Position (alignment).
• It's not recommended to use the Border Radius setting. This creates a circle within the Layout Block, but it will not allow you to enter content strictly within that circle.

3. If you need to delete a Layout Block, click the block, then select the Delete icon, , that appears above or below the Layout Block.

• You will see these Layout Blocks, along with their Container Padding, as separate containers. The container you select determines what is deleted in this way. With a 2 Column Layout Block, you can delete the entire block, or just one of the containers (which would turn it into a 1 Column Layout Block).
• Ignore the other options that appear with the Delete icon. Those will become important when talking about adding content.

Content Blocks

1. Once you have your Layout Block(s) set, you can move to the Content section and start dragging Content Blocks into place. As you drag a Content Block into place, it will open up the right side of the page to configure the content. You can skip this for later, and will see the configuration screen appear as you click on content placeholders within the email.

Now, let's take a look at how to configure each type of Content Block:

• Text
• Image
• Button
• Legal Header
• Legal Footer
• Listing Block
• Event Block
• Video
• Market Snap
  
  

Text 

1. As you start to configure your text, highlight where it says "Insert your text here" and start creating your text content. In the text editor you can do the following:

• Type out the text you want in the text box
• Change the font
• Adjust the font size
• Format the text, including the use of bold, italics, underline, alignment, use create a numbered list or bullet points, and indent
• Hyperlink text
• Add merge tags (these merge tags will autofill with information from your Command Marketing Profile, listing information, or a Contact's details)
• Add Emojis

2. In the Styling section, below the text editor, you can:

• Set the Width of your text, within the container
• Set up Container Padding (this is for the text within the container)
• Configure a Border (this puts a border around the text specifically, which is different from the container border).

3. There is no save for the text box specifically. You can just click the back arrow (at the top left of the text editor panel - not on your browser) when finished, or just click on another Content/Layout Block.

Image

1. As you start to configure your image, a modal will appear where you can click Replace to select an image to add. There are three tabs to choose from:

• My Images - this will show all of the images you have added in the Command Email Editor, in the past. Select an image, then click Replace, at the bottom of the popup.
  
  
• Listing Images - this will pull up a listing search. Find the property, click the arrow, to the right of the address, and click a listing photo to display. Click Replace, at the bottom of the page to add.
  
  
• Add Images - drag and drop an image file or click to browse your computer for the image you want to add. An thumbnail of the image will appear, click the thumbnail, then click Save, at the bottom of the page to add.

2. Once the image is added, you have several options:

• Add Alt Text
• Use the Link To field (Hyperlink) the image to direct to a web page. You have three options for this:
  • Landing Page - this is not recommended as it is not hooked up to the new Agent Sites
  • Merge Tag - this gives you easy options from pages or profiles you have entered in your KW Marketing Profile
  • Web Address - this lets you enter any web page you want, make sure to start with "https://"
• Edit the Width, Padding, Position, and Border of the image

3. There is no save for the image configuration specifically. You can just click the back arrow (at the top left of the image editor panel - not on your browser) when finished, or just click on another Content/Layout Block.

Button

1. As you start to configure your button, you will see several options:

• Button Text
• Use the Link To field (Hyperlink) the image to direct to a web page. You have three options for this:
  • Landing Page - this is not recommended as it is not hooked up to the new Agent Sites
  • Merge Tag - this gives you easy options from pages or profiles you have entered in your KW Marketing Profile
  • Web Address - this lets you enter any web page you want, make sure to start with "https://"
• Button Width - choose either Fit Content (fits the size of the Button Text), or Fill Container (fills the entire container)
• Background Color
• Font Family
• Text Color 
• Container Padding (space around the button)
• Configure a Border (this puts a border around the text specifically, which is different from the container border).
• Border

2. There is no save for the button configuration specifically. You can just click the back arrow (at the top left of the image editor panel - not on your browser) when finished, or just click on another Content/Layout Block.

Legal Header 

The legal header is pre-made and is made up of merge tags that pull from your Command Marketing Profile. Use the preview to see the images and information that will autofill, when sent to a client.

• Click here to learn how to complete your Command Marketing Profile.
  
  

Legal Footer 

The legal footer is pre-made and is made up of merge tags that pull from your Command Marketing Profile. Use the preview to see the images and information that will autofill, when sent to a client.

• Click here to learn how to complete your Command Marketing Profile.
  
  

Listing Block 

1. As you start to configure your Listing Block, you can click Select Listing (top of the panel), where you can select a listing to highlight. Use the search to find the MLS listing you want to add, click the arrow, to the right of the address, select a photo to feature, then click Select. 

• You can also manually enter the image and listing data.

2. You can replace the featured listing photo, edit the address, listing stats, and add a link to a web address of your choosing (Link To). You can also select the Font Family and Text Color for the verbiage, set Container Padding, the Position, and Layout (Horizontal or Vertical - which determines if the listing verbiage appears next to or below the image).

3. There is no save for the listing configuration specifically. You can just click the back arrow (at the top left of the image editor panel - not on your browser) when finished, or just click on another Content/Layout Block.

Event Block

1. The event block is a pre-made content block that is made up of text boxes, an image, and a button. Once you drag the event block onto the template, click each element and then treat it as a Layout Block, configuring the content within.

Video

1. As you start to configure your video, the video editor will appear on the right side of the page. Here you can add the video share URL, and click Replace to add a video thumbnail. You can also add Alt Text, set the Width of the video, set Container Padding, and edit the Position/Border.

2. There is no save for the listing configuration specifically. You can just click the back arrow (at the top left of the image editor panel - not on your browser) when finished, or just click on another Content/Layout Block.

Market Snap

1. As you start to configure your video, you will enter a header for the Market Snap, (Ex: Neighborhood Trends), enter with the postal code of the neighborhood, and select the name of the neighborhood from the drop-down.

2. You can then select the Font Family and Headline/Body Text Color for the verbiage, set Container Padding, the Position, and Border.

3. There is no save for the Market Snap configuration specifically. You can just click the back arrow (at the top left of the image editor panel - not on your browser) when finished, or just click on another Content/Layout Block.

Save and Finish

When you are finished, ensure you name the design, use the preview options, and make sure to save your work (see the Overview, at the top of this article).