Effective Date: [June 5 2025]
We are announcing the official retirement of the Keller Williams short code 53553 (Kelle), previously used for SignSnaps and other text-based lead capture experiences.
Why is this happening?
As our technology and digital strategies evolve, we're sunsetting legacy tools like the 53553 short code to focus on more robust, scalable, and integrated solutions within the KW ecosystem—particularly inside Command and the KW App. This shift allows us to streamline how agents capture leads, deliver listing insights, and manage their contacts—all from a single platform.
What does this mean for you?
If you’ve used 53553 for SignSnaps or Kelle Market Snap features, here’s what to know:
- Texting “Details” to 53553 will no longer function after June 5th, 2025.
- Consumers will no longer receive SignSnap links via SMS, and new leads will no longer be automatically captured into Command via this method.
- Agents will no longer receive Kelle or Command notifications triggered by short code texts.
- Any Sign Riders or marketing materials that reference 53553 should be retired or updated immediately to prevent confusion for potential clients.
What was 53553 used for?
Short code 53553 (Kelle) powered two main experiences:
- Kelle Market Snaps: Delivered hyper-local neighborhood insights via text.
- SignSnaps: Enabled consumers to text “Details” from a real estate sign to receive listing information and neighborhood data, while automatically capturing their phone number as a lead in Command.
While these were powerful tools, we’re moving toward more modern solutions that offer better tracking, integration, and agent control.
What should agents do now?
We recommend the following actions:
- Update all marketing materials (sign riders, brochures, postcards, etc.) to remove the 53553 short code.
- Leverage Command and the KW App for lead capture and neighborhood insights going forward.
- If you’ve used SignSnap frequently, explore using QR codes or smart URLs that point directly to listing detail pages or your branded KW App.
Need support?
If you have questions or need help updating your materials, please email support@kw.com.
Thank you for your continued partnership as we enhance and modernize the tools available to you. Our focus remains on delivering the most powerful, efficient, and agent-first technology in real estate.